Dogs Today magazine was launched in 1990 by Burlington Publishing Company Ltd, part of Associated Newspapers.
It was the brainchild of Daily Mail newspaper proprietor the late Viscount Rothermere.
She had previously worked on many other dog titles and had been the Kennel Club's Information Officer, but this was her first editorship.
[1] Few at the Daily Mail shared Rothermere's vision and the launch was erratically supported internally.
After some very expensive TV advertising the decision was taken to close the title and make all the staff redundant.