[9] In Gaudiya Vaishnavism, this festival is further more significant as it was the day when Chaitanya Mahaprabhu was born who was also worshipped as the combined avatar of Radha and Krishna.

[citation needed] On this auspicious day, the murtis of Krishna and his beloved Radha, richly adorned and besmeared with colored powder.

In Braj, Rajasthan, Gujarat, Bengal, Odisha and Assam, the murtis of Radha Krishna are taken out in procession in a swinging palanquin, decorated with flowers, leaves, colored clothes and papers.

[10] The procession proceeds forward to the accompaniment of music, blaring of conch shells, trumpets horn and shouts of joy or victory and 'Hôri Bola'.

In the region of Assam, the festival is marked by singing songs, like "Phaku khele korunamoy" by the 16th Century Assamese poet Madhavdev, especially at the Barpeta Satra.