Dollar Shave Club, Inc.[2] is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail.
[3] It delivers razor blades on a monthly basis and offers additional grooming products for home delivery.
In March 2012, seed investors provided $1 million in funding from groups that included Kleiner Perkins Caufield & Byers, Andreessen Horowitz, Shasta Ventures, and others.
Once Dubin got the server working, he enlisted a team of friends and contractors to help fulfill the 12,000 orders that arrived in the first 48 hours of launching the video.
[34] On March 6, 2012, the company uploaded a YouTube video entitled "Our Blades Are F***ing Great" featuring CEO Michael Dubin, delivering his speech in a nonchalant and sarcastic manner.
[39] On June 4, 2013, Dollar Shave Club released a second video on YouTube called "Let's Talk About #2", which again starred its CEO and promoted One Wipe Charlies.
[41] The company reports that during National Colorectal Cancer Awareness month it reached 23 million people in spreading the message about the importance of getting screened.
The company also donated $10,000 to the Colon Cancer Alliance, contributing a percentage of One Wipe Charlies' sales and putting a dollar value on social shares.