[5] The series follows "a young woman who – after being dumped by her longtime boyfriend – must deal with her own imagination in order to literally and metaphorically re-enter the world of women, and rekindle the female friendships she left behind.

Ungerleider was also set to serve as the series' showrunner and Spicer as the director of the first episode, replacing the previously announced Laing.

[5] Alongside the pilot order announcement on November 2, 2018, it was confirmed that Kat Dennings had been cast in the production's lead role.

[10] On January 31, 2019, it was announced that Brenda Song and Lex Scott Davis had joined the main cast in leading roles.

[16] In July 2021, Jayson Blair, Corinne Foxx, and Luke Cook joined the cast in recurring roles for the second season.

[21] Whip Media, which tracks viewership data for over 1 million daily users worldwide of its TV Time app, calculated that Dollface was the fifth most-anticipated returning show of February 2022.

The site's critical consensus reads: "Dollface has all of the right parts: a talented cast, a promising premise, and plenty of surreal intrigue—if only its shallow vision of feminism didn't undermine them.