In 1937, Ralph Leroy Nafziger started a snack cake brand in Georgia called Dolly Madison.

[2] The name was also used for a successful ice cream brand sold for decades in the United States in the mid-twentieth century, with a logo featuring a silhouette of Dolly Madison.

The snack cake brand was among the products liquidated by Hostess when it announced plans to cease business on November 16, 2012.

[3][4] In marketing, Dolly Madison snacks are probably best remembered for their long association with characters from Charles M. Schulz's Peanuts comic strip.

During the period when the packages featured Peanuts characters, the advertising agency for Dolly Madison products was Dancer Fitzgerald Sample's San Francisco branch—primarily due to its proximity to Schulz (based in nearby Santa Rosa).