Domashny was aimed to deliver programming to capture an attractive audience in demand by advertisers, but traditionally under-served by broadcasters.

The programming of Domashny focuses on issues of interest to women including health, family, career, style and fashion.

Nowadays, Domashny does not broadcast any foreign movies, making an exception for cinema of Ukraine.

Until about 2013, Domashny had been offering its audience the best in medical dramas: the Emmy winning series ER and House M.D.

Desperate Housewives, Bewitched, Latin American telenovelas shown on Domashny were named successful with its target audience.