"Don't Say It's Love" is a song by British band Johnny Hates Jazz, released in 1988 as the fifth and final single from their debut studio album Turn Back the Clock.

Lead vocalist and writer Clark Datchler recalled to Will Harris in 2021, "We were never happy with the mix we had on the album.

[6] On its release, Music & Media described "Don't Say It's Love" as a "melodic pop thrill with a serious groove" and one that is "definitely bound for the top of the charts".

"[8] In a review of Turn Back the Clock, Ernie Long of The Morning Call considered the song, along with the title track, to "help make this accomplished debut effort varied and at times captivating".

[10] In a retrospective review, Paul Sinclair of Super Deluxe Edition considered the song to be "slick pop".