[1] He is considered one of the notorious Moroccan rappers, particularly for his direct style, his mastered flow and for the themes of his songs, very close to the concerns of a large segment of Moroccan,[2][3] urban youth including corruption [4] .

Fluent in English, Don Bigg began singing in English before Masta Flow, a rapper very close to him, advised him to sing in Darija to be understood by all Moroccans[5] .

In 2006 his first album Mgharba Tal mout was released .

At the end of 2015, he collaborated with nine other artists — DJ VAN, Asmaa Lamnawar, Ahmed Soultan, Ahmed Chaouki, Douzi, Nabyla Maan, Khansa Batma, Hamid El Kasri and Rachida Talal, Dizzy DROS — in Kafana Soukout, a piece for road safety subsidized by Renault Maroc[6] .

At the end of 2018, a clash pitted him against "new generation" rappers, notably when he released his title 170 kg  and others.