Two years later, he moved to Levine, Huntley, Schmidt & Beaver, where he was new business director and gained a reputation as a rainmaker.
In 1988, he moved to Lintas as an executive vice president and in 1990 to Chiat/Day/Mojo as worldwide head of new business development.
[2] In finding new business, Peppers gained a reputation for his self-promotion and outrageous tactics, such as sending flowers to prospective clients and putting life-sized cardboard cutouts of himself outside their homes, according to The New York Times.
[2] In 1995, he drew on these experiences in a book on sales techniques, Life's a Pitch...Then You Buy.
[3][4] With co-author and business partner Martha Rogers, Peppers wrote a series of business books beginning with The One to One Future: Building Relationships One Customer at a Time published in 1993, which helped popularize customer relationship management as a marketing strategy.