Double Life (PlayStation ad)

"), a person with a deep voice in a corset ("You may not think it, to look of me"), a foreign sounding woman with a shaved head ("but I have commanded armies,"), a preschool child ("and conquered worlds.

"), a cyclist wearing sunglasses and a scarf over his face ("And though in achieving these things"), an older man with long white hair ("I've set morality aside,"), a topless pregnant woman holding a soundless crying baby ("I have no regrets.

The original ad had a small difference: the line "a life of dubious virtue" was said by the teenage girl, followed in some versions by a black man in athletic clothes making a popping sound with his lips.

Scott Steinberg, author of Videogame Marketing and PR and founder of Embassy Multimedia Consultants commented on the ad in 2008, saying Pure genius, nothing less... From sheer caliber of script to general casting, dialogue, acoustics, camerawork and striking use of both color and imagery, this promotional spot commands the audience's attention like few other videogame ads – or advertisements, period – that've come before.

Still, it's quite possibly the first and truest example of modern "pull" vs. "push" game marketing in motion: Regardless if you can appreciate the depth of the prose, or simply prefer the promo's off-kilter sense of humor – seriously, is that a real baby or homicidal Cabbage Patch doll?