Douwe Egberts

It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os ("The White Ox"), a general grocery shop.

The company transferred to his eldest son Douwe Egberts in 1780, from whom it adopted its current name.

[6] The Dutch Province of Groningen was sued in 2007 by Douwe Egberts for explicitly requiring its coffee machine suppliers to meet the EKO organic standard[7] and the fairtrade criteria set by Stichting Max Havelaar, most notably the payment of a minimum price for its coffee and a development premium to producer cooperatives.

Douwe Egberts sold a number of coffee brands under self-developed ethical criteria and argued that the requirements were discriminatory.

[8] Coen de Ruiter, director of Stichting Max Havelaar, called the victory a landmark event: "it provides governmental institutions the freedom in their purchasing policy to require suppliers to provide coffee that bears the fair trade criteria, so that a substantial and meaningful contribution is made in the fight against poverty through the daily cup of coffee".

Large tin can for coffee and tea
Loyalty points of coffee brand Douwe Egberts