[6] In 2012, Sara Lee spun off its coffee and tea division into D.E Master Blenders 1753 NV to focus on its core consumer products business.

The company opened new JDE Peet's locations in Florida, Texas, South Carolina, Utah, Nevada, Arkansas, Alabama and New Mexico, and also launched new JDE Peet's locations in international markets like United Arab Emirates, Saudi Arabia, Qatar, Israel, Jordan, South Korea and Japan.

Moreira expanded JDE Peet's a long term deal with Major League Soccer club Inter Miami CF.

[citation needed] JDE Peet's chose to continue doing business in Russia following the Russian invasion of Ukraine in 2022.

[14] Brands owned by the company include: Media related to JDE Peet's at Wikimedia Commons