Downsizer is a virtual community, run on a not-for-profit basis, which describes itself as "a resource for people who want to live more sustainably".
[1] Its website includes articles on sustainable living and a popular forum with over 4,500 registered members.
A year after Downsizer's establishment, the Essex Chronicle remarked on the site's growth, observing that it had "tapped into an increasing awareness and interest in the impact our lives have on the environment".
The website also includes many articles related to downsizing issues including the following: The website received a positive assessment from Alison Cork in The Observer, who commented on the variety of topics discussed by members and concluded, "Whether you're an individual wanting to live a more sustainable lifestyle or a small business trying to get an appreciative market for your ethical product or service, you'd be hard pushed not to find something of interest.
In an article in The Sunday Times to promote their book, they presented the interest of "burnt-out stockbrokers" in the advice provided by Downsizer as an instance of the "mediocrity" of contemporary British culture.