This left Pride and Hustle without a television outlet in Japan, and the lack of the substantial revenues from the deal threatens its sustainability.
On June 12, 2006, SKY PerfecTV!, Japan's leading satellite broadcasting company, announced that they would continue to carry DSE programming, such as Pride and Hustle.
Hustle, and the second round of the Pride Open Weight Grand Prix, both scheduled for the Saitama Super Arena, would be broadcast live to millions of homes across Japan.
[2] A buyout of the company by Zuffa, the operators of UFC, had been rumored since late 2006, but on 26 March 2007, Dana White and Lorenzo Fertitta held a press conference in Japan alongside Pride F.C.
The series retained many of the stylistic flourishes and personnel from Pride FC broadcasts, including fight announcer Lenne Hardt and veteran referee Yuji Shimada.