Dress Smart is a franchise of shopping centres in New Zealand that specialises in outlet stores.

Dress Smart Onehunga opened in 1995 as New Zealand's first factory outlet shopping centre.

[3] Initially, Dress Smart started with 20 outlet stores on the former premises of the 3 Guys supermarket and other surrounding retail spaces.

[4] Following its opening, additional shops began operating in temporary premises on the southern side of Paynes Lane.

[5] Dress Smart was previously owned by Prime Retail but sold to Australia's Lend Lease Corporation in 2010.