During summer breaks at Syracuse University, Friedman interned at SBK Records under Rob Stone (Co-Founder Cornerstone Promotion and Fader Media).

[1] Shortly after graduating Syracuse, Friedman began working at independent label Nervous Records where he became head of the company's Hip Hop department.

[3] Late in 1996, Tupac Shakur invited Friedman and his artists, Buckshot and Smif n Wessun to work on the never released One Nation, an album that would attempt to show solidarity between the East and West Coasts.

[4] Under Friedman's direction at Priority, Duck Down Artists worked with various Hip Hop Artists including collaborations with Mary J. Blige (Smif N Wessun - "I Love You" RMX), Tupac (BCC - "Better Days"), Method Man (Heltah Skeltah - "Gunz N Onz"), Spike Lee (Buckshot - "Crooklyn Dodgers"), Wyclef (Cocoa Brovaz - "Where's the Party"), and fallen songbird Aaliyah, who recorded "Nightriders" with the Boot Camp Clik.

In 1997, Friedman witnessed an unsigned Eminem at a NYC's Lyricist Lounge and attempted to sign Em to Duck Down via parent company Priority Records.

Friedman enlisted the rappers Big Boi, Lupe Fiasco, B.o.B[10] and Talib Kweli for a campaign that included TV spots that aired during the 2011 NFL playoff games.

3D provides General Management for Artist-owned indie sub-labels such as Talib Kweli's Javotti Media (Gutter Rainbows) and Blue Scholars.

Expanded services from 3D are a Music Supervision Department that places clients' songs in film, TV, and video games, and creation and sales of Artist Merchandising.

In 2013, Friedman and 3D were retained as General Manager for Cinematic Music Group, overseeing recording and marketing budgets, artist brand deals, co-op and global distribution, and overall label strategy.

Friedman worked closely with Cinematic's Jonny Shipes, assisting with development and releases from the label's roster, which at that time included Joey Bada$$, Pro Era, Big KRIT, G Herbo and Mick Jenkins, as well as handling management duties for DJ and personality Vashtie Kola and hip hop artist T-Pain.

Friedman worked with Cinematic and Pro Era Records on global brand deals for Joey Bada$$ with Adidas, American Eagle Outfitters, Calvin Klein and Mountain Dew.

In January 2019, Flipp Dinero's "Leave Me Alone" obtained double platinum status, which led to a partnership with DJ Khaled's We the Best Music Group for future releases.

Friedman helped secure national brand campaigns for M.A with Beats Headphones, Adidas, Pandora Radio, Metro PCS and Google Pixel 2, Fashion Nova Men, and Iceberg.