[2][3] Headquartered in Watsonville, California, Driscoll's develops proprietary breeds of berries and then licenses them exclusively through approved growers.

"[2] During a meeting between Thomas Loftus, Driscoll, and Reiter, the three formed a partnership to protect and promote strawberries in the Sweetbriar community in northern Shasta County, California.

[5] In 1902, the partners began promoting the strawberries in San Francisco markets by wrapping every crate in paper ribbon.

[2] Following World War II, Driscoll's recruited Japanese-American former prisoners upon their release from the internment camps to become sharecroppers for the company.

[1] In the 1990s, Driscoll's created the clamshell, a one-piece container consisting of two halves joined by a hinge area which allows the structure to come together to close.

[12] In 2008 Driscoll's was one of the first two California growers to legally ship strawberries to the People's Republic of China under a program negotiated by then governor Arnold Schwarzenegger.

[17] The same year, Driscoll's announced the adoption of global Worker Welfare standards for their independent growers and public commitment to farmworker improvements with third-party audits and assessments.

[20] COO Kevin Murphy was promoted to CEO in 2015, replacing Miles Reiter, who retained his position as chairman of the board.

[25] In July 2022, Driscoll's formally agreed to acquire Haygrove Africa Trading, a Sub-Saharan blueberry supplier.

[29] Driscoll's has invested years in research and development to increase production yields and improve the quality of its berries.

[31] To find the premium tier, Driscoll's develops and studies 125,000 strawberry varieties every year, in addition to other types of berries.

[37] The company has a staff of 30 scientists "devoted solely to strawberries, manipulating evolution at nine research stations in Watsonville, Southern California, Florida, Spain, Mexico, and the U.K."[38]