Common flavourings include chocolate, coffee, malted milk, strawberry and banana.
Australia has the highest consumption of flavored milk in the world, drinking 9.5 L (2.5 US gal) more than the per capita figure for any other country in 2003.
[2] Similarly, a 2006 Adelaide Advertiser reported South Australia consumed 45,000,000 L (12,000,000 US gal) of flavored milk each year, with 82% of market share held by a single brand, Farmers Union.
According to Coca-Cola Amatil, one of the largest bottlers in the Asia-Pacific region, South Australia is the only place where sales of flavored milk outstrip those of cola.
Despite efforts in various U.S. states like Illinois and Delaware to regulate flavored milk and 100% juice, there are still variations in fat content, size restrictions, and calorie limitations for children.