[3] In 2009, Alli Webb began a side business called Straight At Home, which provided an at-home hair experience.

[4] As demand quickly outgrew the one-woman operation, Webb noticed a "huge hole" in her local market for a business that provided solely hair blowouts,[5] a concept that had already gained traction in larger cities such as New York City with brands like "Blo".

[10] In 2019, the American consumer goods corporation Helen of Troy acquired the Drybar trademark for $255 million in cash.

The cashiers are called “bartenders” and hairstyles are named after cocktails, such as the Cosmo, Mai Tai, or Manhattan.

[17] Looking to increase revenue, Webb (along with the help of Board member and investor Janet Gurwitch) developed a line of products specifically for Drybar.