The title is said to be inspired by Patrick Süskind's Perfume, a favourite novel of Till Lindemann's, the band's lead singer.

The video opens with a Doberman Pinscher walking across the screen, with repeated cuts throughout of the dog looking curiously at the camera along with flowers shown in the Herzeleid album cover and this single.

Till Lindemann is portrayed in simple close-up shots, sternly singing the lyrics and at one point sporting a menacing pair of goggles.

It depicts the band members as vampire creatures, who follow a young woman to a castle where a masquerade ball is taking place.

The videoclip was shot between 20 and 25 April 1998, at castle Babelsberg in Potsdam/Berlin, Jagdschloß in Berlin district Pankow and was directed by Philipp Stölzl.