Comay first created the mock persona "Dudu Faruk" when he was a high school student in 2013, as a parody Instagram account.

Faruk's manner of speaking and the clothes that he wears, usually a white tank top and baseball cap, are associated with the trope of an ars.

[3] In January 2019 Faruk appeared, in character, in a live interview on the popular television talk show Ofira and Berkovic.

[4] Faruk's songs contain explicit, violent and chauvinistic lyrics, yet he became extremely popular among teens and kids, which concerned parents' organizations.

The chairwoman of the Women's International Zionist Organization in Israel, Gila Oshrat, formally requested from Hadera mayor, Zvi Gendelman, and from then minister of Culture and Sports, Miri Regev, to cancel Faruk's show at the Boom Box Festival.