[5] The decision was based on the fact that the drinks were marketed only in western India, while Pepsico wanted to concentrate on its national brands.

[11] Pepsi relaunched Duke's Soda as well, as part of a strategy to increase market share with the help of regional brands.

[14] Originally owned by the Pundole family and part of Duke and Sons, Mangola was launched in the 1950s to counter Coca-Cola.

[5] Not only was Duke's Lemonade retained, in the same year Pepsico launched a new advertisement campaign in Mumbai to promote the brand, with a new tagline, "takatak taajgi".

[20] In an interview in 2008, Ramesh Chauhan of Parle said that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to market it in India, which was turned down.

[21] An investigation by The Financial Express in 2005 revealed that a sealed bottle of Duke's Lemonade contained a hair clip.

Pepsico issued a statement stating that glass bottles go through an air wash system and are physically checked before reuse.

The company attributed the incident to the possibility of the object being stuck to the bottom of the bottle, making it difficult to detect.

[22] In 2006, Indian authorities tested leading cola brands, including Duke's Lemonade and found that they contained high level of pesticides.