[4] Key appointments were made in 2003 with David Stead being brought in as Finance Director; this also coinciding with Dunelm's 60th store (Ilkeston) and the roll-out of EPOS.

Two years later Dunelm opened its 80th store (Bradford), a new distribution centre in Stoke, and launched their online shopping facility, offering 13,000 homewares products and floated on the London Stock Exchange.

[5] 2007 saw the appointment of Simon Emney as non-executive director followed in 2008 with their 90th store (Plymouth) and the acquisition of the worldwide rights to the 'Dorma' bed linen brand, for £5 million in July.

[10] On 30 August 2017 Dunelm Group plc announced that John Browett was stepping down with immediate effect as Chief Executive after two years in the role.

[12] In November 2020, the company was criticised by shareholders for renominating Paula Vennells to its board, despite her responsibility for the British Post Office scandal, during which her leadership was accused of having been "both cruel and incompetent" by a Conservative peer and various MPs.

This move underscores Dunelm’s commitment to strengthening its presence in the region while enhancing the customer experience through a broader selection of homeware products.