e-junior is the first UAE children TV channel created by e-Vision which is part of Etisalat, the largest telecom operator in the Middle East.
the channel content is a mix of educational, fun, adventurous and fantasy programmes.
The channel's launch coinciding with Humaid Rashid Sahoo cutting a cake during a children's carnival at the Magic Planet Golf Course at Deira City Centre.
[2] On 15 January 2009, e-junior got a new logo and branding to coincide with its 8th anniversary.
It now has four mascots: Red, Blue, Orange, and Green each representing programming content type throughout the day.