[4] The growth of the industry has been inhibited by low usage of credit and debit cards, and the unavailability of PayPal.
[8] According to Prothom Alo in 2014, about 1.5 to 2 million people shopped online every year, and the market was growing by 15% to 20%.
[12][13] E-commerce in Bangladesh has grown rapidly due to increased internet penetration (over 131 million users), smartphone usage, and a rising middle class with higher disposable incomes.
[14] The market, valued at USD 6.5 billion in 2022, is projected to grow at a 17% CAGR, with major players including Daraz, AjkerDeal, Chaldal, Evaly and Pickaboo.
[24] The digital marketing industry in the nation has not matured, with consumers having a low online literacy rate.
[26] Bangladesh has the tenth-largest mobile phone user base in the world and has sixty million internet connections.