It was a high-end store offering women's, children's, and men's apparel and accessories.
[1] In 1908, Boston retail veteran P. A. O'Connell, recently a co-proprietor of the Magrane Houston department store,[2] became the company's long-term president.
The Wellesley branch moved to a new, larger site in November 1940, and the company continued to thrive through the 1940s.
[1] However, the company entered a decline in the 1950s, as did many urban stores due to loss of custom to suburban malls.
The Brookline branch, suffering from high rent and lack of public parking, was closed in January 1957.