[1][2] EB Games Expo 2011 was held at the Gold Coast Convention and Exhibition Centre from 15 to 16 October; it was the first time the event was open to the public.

[3] 2K Games Activision Alienware Astro Headsets Bluemouth Interactive Capcom Disney Interactive Studios Electronic Arts Home Entertainment Suppliers Hot Stuff Ikon Collectables inComm Konami Logitech Mega Bloks Microsoft Mindscape Namco Bandai Nintendo Parrot AR.Drone Performance Designed Products Plantronics Gamecom QV Software Razer Sega Sennheiser Sony Square Enix Turtle Beach

In previous years, Riot had staged the annual Oceanic Regional Finals for League at the convention, but had instead chosen to host it instead in August 2015 at Luna Park Sydney, where it was able to host a larger audience than the Southee Complex at the Sydney Showground; the event's previous venue at the 2014 EB Games Expo.

[8] The Expo featured a performance from comedy duo The Umbilical Brothers,[9] and comedian John Robertson, presenting his stand-up act Horror Stories from a Bad Gamer.

In addition to Forza Motorsport 6 and Remedy Entertainment's Quantum Break, Halo 5: Guardians was available to play at the Xbox booth, showcasing the game's 24-player "Warzone" multiplayer mode on the show floor.

[11] The Xbox stand also made use of a "One Pass", a card that allowed attendees to tap in after playing certain games in the booth, entering a draw to win prizes.

In contrast to previous years where the One Pass was a separate card, it was incorporated into the wristband sold upon the purchase of a ticket to the expo.

[12] Ubisoft's lineup of games for 2016–17 release included Watch Dogs 2, For Honor, Just Dance 2017, Tom Clancy's Ghost Recon: Wildlands, Steep and South Park: The Fractured but Whole.

[15] At least nine video game publishers exhibited, including Activision, Nintendo, Sony Interactive Entertainment (PlayStation), Ubisoft and Microsoft Studios (Xbox).