eBella was a South African Digital satellite television channel created and owned by e.tv's eMedia Investment for Openview and DStv.

[1] After eMedia Investments and Platco Digital successfully launched its OpenView platform, they decided to expand their family of channels.

[2] With eExtra in particular being popular in airing telenovelas such as Santa Diabla, e.tv decided to bulk in on international dramas and series.

eBella was terminated at the end of March 2019 due to low viewership.

[3] eBella shows a number of local and international series, movies, dramas, and telenovelas.