eToonz is a South African digital satellite television free-to-air children's channel created and owned by eMedia Investments's e.tv.

eToonz started as a 30 to 60 minute segment on the defunct Little e block which featured animated programs such as The Adventures Of Lerato and Alex and Deep & Dylan's Curious Minds - South African produced content.

e.tv, the SABC and M-Net plan to each roll out their own collections of additional TV channels in South Africa eventually.

e.tv, tired, frustrated and becoming increasingly scared over its inability to grow its potential market share and possible diminishing returns on its existing market which could evaporate in the face of ongoing TV channel and audience fragmentation in South Africa, decided to no longer wait for DTT but to forge ahead and start launching its additional channels.

[4] At launch, StarSat entered talks with eMedia Investments over the potential of including their channels into their platform before things didn't work out.