In addition to its main product of flights, eDreams also resells hotels, vacation packages, trains, and travel insurance.
[3] The company was founded by Javier Pérez-Tenessa (Founder and Honorary Chairman),[4] James Hare and Mauricio Prieto.
In October 2006, the American Private Equity firm, TA Associates, acquired eDreams for €153 million, becoming the first Leveraged Buy Out (LBO) for an Internet company in Southern Europe and, at the time, the largest to date.
[11] In July 2010, the European Private Equity firm, Permira, purchased eDreams from TA Associates for a sum close to €350 million.
Numerous additional releases have included features such as the inclusion of in-app push notifications and travel guides for iOS and Android Devices.
Dana Dunne, second in command as COO, was promoted to CEO, and non-executive director Philip Wolf became chairman.
[19] In fiscal year (FY) 2011, eDreams was Europe's largest online travel agency group, with gross bookings of €3.9 billion, and more than 14 million customers worldwide.
[20] In FY 2012, the company continued its planned expansion into international markets; launching in Egypt, Hong Kong, Indonesia, Morocco, New Zealand, Singapore, South Africa, and Thailand.
[23] In FY 2013 (ended March 2014), the last year of results presented by Mr. Perez-Tenessa eDreams continued to be the largest online seller of flights in the world and Europe's largest e-commerce company in terms of profits, with business volume nearing €4.4 billion[24] and 9.8 million online purchases.
[26] In FY 2015 (ended in March 2016), eDreams had gross bookings of over €4.5 billion with nearly 10.7 million online purchases.
[31] In June 2015, CEO Dana Dunne introduced a new strategy focusing on mobile, revenue diversification and customer experience improvements, which led to a strong turnaround in business performance.
He states that the following is a correct interpretation of the events: The Board of the company, composed of Lise Fauconnier and Philippe Poletti, representing Ardian with Carlos Mallo, and Benoit Vauchy representing Permira, and Javier Perez-Tenessa and Mauricio Prieto, Founders, oversaw the public launch on April 4, 2014.
In preparation for the company's stock market listing of April 2014, eDreams expanded its board of non-Executive Directors to include James Hare (eDreams co-founder retired since 2010), Philip Wolf (retired Chairman of PhoCusWright) and Robert Gray (executive director and CFO of UBM).
[32] After implementation of Dunne's strategy, and the announcement in November 2017 that the company was seeking potential buyers, the stock rose to 5 euros by March 2018.
[51] eDreams has faced legal challenges in Europe, alongside other large Internet companies such as Google and Expedia.
In 2011, the Italian regulator fined eDreams and Expedia for unfair commercial practices, due in part to pressure from offline travel agencies.