Issues central to the organisation's support of candidates are the principles of equity, diversity, reproductive rights, and the provision of equal pay and childcare.
[6] In 1994, the ALP National Conference passed an Affirmative Action Rule requiring that women be pre-selected in 35 per cent of winnable seats, in all elections, by 2002.
Of Mark Latham their submission stated; "the most common themes were: perceived aggression, concern he had been watered down for the campaign, inexperience, constantly going on about background, glib answers, bully boy tactics of the past.
"[12] In the 2010 Federal Election campaign EMILY's List undertook Gender Gap research in six key marginal seats and undertook a targeted campaign incorporating materials along the themes of 'We Can't Trust Tony', 'Let's Make History' and 'Torpedo the Speedo'.
[16] EMILY's List Australia is run by a National Committee which includes parliamentarians, volunteers and women unionists.