ERE Informatique was one of the first French video game companies, founded in 1983 by Emmanuel Viau [fr], joined a year later by Philippe Ulrich.
In 1984 they published their first national hit, a flight simulator created by Marc André Rampon: Intercepteur Cobalt for Sinclair ZX81 and Spectrum, also known under the name of Mission Delta [fr] for Oric, Amstrad and Thomson MO5.
ERE underwent serious financial problems due to some distributors delaying payments (and some ultimately entering bankruptcy), and was looking to partner with a company able to ensure a secure distribution.
[1] Philippe Ulrich delivered the following litany to the press (translated from French):[1] Mesdames and Messieurs, the decision was not easy, but all the same, we have agreed to reveal to you the secret of our dynamism and the creativity which makes ERE Informatique a success.
They have nothing to fear if their vibrations are positive; the telluric forces will save them... My friends, the inspiration does not fall from the sky, the genius is not the fruit of chance...