According to BBC News the series was "pretty much the first time that adolescent LGBT identity had been portrayed on Ukrainian TV".

[5] During development, series writers visited Ukrainian schools and interviewed teenagers on condition of anonymity.

[11] Detector media [uk] blamed this relatively low viewing share on its late time slot of 22:00, and because the series was programmed after a situational comedy show whose viewers would not be interested in seeing a teenage drama.

[9] The series has been described by BBC News as "a local surprise hit" because of its content of bullying, online harassment, sexual identity and suicide, all of which are rarely discussed in public in Ukraine.

[9] BBC News claimed the series was "pretty much the first time that adolescent LGBT identity had been portrayed on Ukrainian TV".

[9] Early Swallows has been praised for making subjects that are rarely discussed in public in Ukraine debatable;[9][7] bullying is a systemic problem in the country.

[9][7] During each episode, the telephone number of the non-governmental mental health helpline La Strada-Ukraine is displayed.