and announced an expansion beyond TV and Streaming into the Film, Music, Sports, and Gaming industries.
[7][8] Promax was established in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media.
Thousands of PromaxBDA awards have been presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.
The association holds conferences, award competitions and online publications [11] for their members, and present networking opportunities.
Previous Promax chairs include, Steph Sebbag, CEO of Los Angeles–based creative agency BPG, Joe Earley, head of marketing for Disney+, (formerly COO, Fox Television Group,[13] Lisa Gregorian, President & CMO, Warner Bros. Television Group,[14] Adam Stotsky, Pres.