As the company grew, EarthCam expanded beyond building its network of tourism cameras and extended its reach into other industries by developing and delivering technology for many applications in verticals including construction, transportation, and surveillance.

Mobile applications for accessing EarthCam's live webcams and for clients to control their private cameras are available for Apple Inc. or Android (operating system) devices.

EarthCam and other live webcam services have a huge impact on entertainment and business, allowing for online "travel," meetings, and easy access to knowledge.

[1] Virtual travel also became possible with webcams located at major worldwide tourist attractions such as London's Abbey Road,[2] the Eiffel Tower in Paris, Rio de Janeiro's Copacabana Beach, Hollywood Boulevard in Los Angeles and the "Welcome to Fabulous Las Vegas sign".

[3] In October 2011 EarthCam built and installed the 'TorchCams', custom camera systems that generate live video and widescreen images, giving visitors panoramic views from the Statue of Liberty torch, the location that has been closed to the public since 1916.