[26] Quarterback Bob Waterfield, a rookie from UCLA, passed, ran, and place-kicked his way to the league's Most Valuable Player award, which was known as the Joe F. Carr Trophy back then, and helped the Rams achieve a 9–1 record and win their first NFL Championship, a 15–14 home field victory over the Washington Redskins on December 16.
[27][28][29] The margin of victory was provided by a safety: Redskins great Sammy Baugh's pass bounced off the goal post, then backward, through his team's own end zone.
The late 1980s Rams featured a gifted young quarterback in Jim Everett, a solid rushing attack and a fleet of talented wide receivers led by Henry Ellard and Flipper Anderson.
With Orange County mired in a deep recession resulting largely from defense sector layoffs, the Rams were unable to secure a new or improved stadium in the Los Angeles area, which ultimately cast their future in Southern California into doubt.
Kroenke complied with the rule when he transferred ownership of the Nuggets, Avalanche, the Pepsi Center, and the Altitude to his son Josh Kroenke.The Rams received the first pick in the 2010 NFL draft after finishing the 2009 season with a 1–15 record.
[130] On January 12, 2017, Washington Redskins offensive coordinator Sean McVay became the new head coach at the age of 30, which made him the youngest in modern NFL history, surpassing Lane Kiffin who was 31 when hired by the Oakland Raiders in 2007.
Meanwhile, the Rams' biggest free agency losses included offensive linemen Rodger Saffold and John Sullivan, and defensive lineman Ndamukong Suh departed for Tampa Bay.
The Rams, who were also missing wide receiver Robert Woods for a week, defeated the Bears 17–7 at home before being dismantled by the Ravens 45–6, with Baltimore scoring touchdowns on their first six drives while Goff and Gurley, the latter of whom had been limited throughout the season, continued to struggle.
[167] However, the Rams lost Cory Littleton and Dante Fowler in free agency, and were set to lose Michael Brockers to the Ravens until a failed physical allowed him to return to Los Angeles on a 3-year deal.
The Rams won their Week 2 game with a 37–19 rout over the Philadelphia Eagles, where Jared Goff, who appeared to have shrugged off last year's struggles, completed his first 14 consecutive passes and threw for three touchdowns, all to tight end Tyler Higbee.
[182] The offseason saw more losses, as defensive coordinator Brandon Staley left to become the head coach of the crosstown rival Chargers, while the team also traded Michael Brockers to the Lions, and chose not to retain impending free agents John Johnson, Gerald Everett and Josh Reynolds.
[196] Also, in a surprising development, Cam Akers was able to take the field in the Rams' regular season finale, having made an unprecedented quick recovery from his torn Achilles, though he took a very limited number of snaps in the game.
[199] The 49ers led 17–7 late in the game, but a sideline speech from Aaron Donald to the rest of the team's defense reinvigorated Los Angeles to come back and eventually take a 20–17 lead.
Shortly after, with just over one minute remaining, Donald tackled 49ers quarterback Jimmy Garoppolo mid-throw, and his desperate pass was picked off by Travin Howard, allowing the Rams to reach Super Bowl LVI, where they would face the Cincinnati Bengals.
[209] Wide receiver Robert Woods, who had missed a majority of the previous season with a torn ACL, was the odd man out, as he was dealt to the Tennessee Titans for a late round pick in 2023.
[226] Star wide receiver Cooper Kupp suffered a hamstring injury in training camp that required him to be placed on injured reserve to begin the season, sidelining him for the first four games.
The Rams then made a series of miscues in a blowout loss to the Dallas Cowboys, 43–20, in which Matthew Stafford injured his thumb diving to make a catch on a two-point conversion.
After blowout wins over the Arizona Cardinals and Cleveland Browns, the Rams put up a tough fight against a Baltimore Ravens team that was heavily expected to contend for the Super Bowl.
[236] Trailing in the fourth quarter 24–23, the Rams had a chance to take the lead, but Nacua was hit early on Stafford's final throw, and again, no penalty was given, allowing the Lions to run out the rest of the clock and win their first playoff game in 30 years.
[238] Donald played all ten seasons of his career with the Rams, tallying up 111 sacks, having never missed the Pro Bowl, and being named Defensive Player of the Year three times, tying the all-time NFL record.
With multiple offensive linemen and their top two receivers missing as a result of the flurry of injuries in the first two games, the Rams began their season with a 1–4 record, their only win coming from an impressive comeback over the San Francisco 49ers, 27–24.
The Rams broke their losing streak with a 20–15 win over the Las Vegas Raiders, and both Kupp and Nacua were able to return in time for the team's following Thursday game against the Minnesota Vikings.
Both players significantly contributed to the offense as the Rams defeated the Vikings 30–20, and as multiple injured starters began to recover and return to action, Los Angeles continued their hot streak with a 26–20 win in overtime over the Seattle Seahawks, where Demarcus Robinson caught the game-winning touchdown.
[251][252] In 2021, Forbes released their annual NFL team values list; ranking the Rams fourth at $4.8 billion, behind the Dallas Cowboys, New England Patriots, and New York Giants.
[298][299][300] Tensions ran high during the 2021 Wild Card game following a widely publicized taunt by Seahawks safety Jamal Adams during a postgame conference after a tough win over the Rams during Week 16.
The Week 17 matchup of the 2020 season saw both teams playing for a playoff berth; despite the injury to quarterback Jared Goff the Rams managed to pull off a victory over the cardinals in a 7–18 loss that would eliminate them from the postseason.
The Cardinals would clinch a wild card berth after a week 17 win over the Dallas Cowboys, ironically they would play the Rams in Los Angeles and lose in a 34–11 blowout loss that would see Kyler Murray throw 2 interceptions with one returning for a pick 6.
[344] On July 27, 2018, the Rams announced that they would wear their throwback royal blue and yellow primary color uniform for home games at the Los Angeles Memorial Coliseum for the 2018 season.
[356] Recent notable honors with current members of the Los Angeles Rams include NFL Coach of the Year in 2017 for Sean McVay and Super Bowl MVP for Cooper Kupp in 2021.
[361][362] The KCBS broadcasting team includes Andrew Siciliano (play-by-play announcer), Pro Football Hall of Fame former running backs Eric Dickerson and Marshall Faulk providing color commentary.