Eastbay was an American supplier of athletic footwear, apparel and sports equipment, selling through direct mail and the internet.

At the time Eastbay's call center, shipping and creative departments occupied just under one city block.

On September 29, 1995, Eastbay made an initial public offering on the NASDAQ stock exchange.

In July 1997, Eastbay moved its downtown corporate operation and retail store to a larger space on Wausau's near-west side.

Woolworth Company, also underwent a major revision, being reorganized as Venator Group in 1997 and changing its name in 2001 to Foot Locker, Inc.[2] In 2022, Foot Locker announced that Eastbay and its distribution center in Wausau would permanently close during the first half of 2023, resulting in 210 layoffs.