The International Civil Rights Center & Museum (ICRCM) is located in Greensboro, North Carolina, United States.

Its building formerly housed the Woolworth's, the site of a nonviolent protest in the civil rights movement and is now a National Historic Landmark.

Four students from North Carolina Agricultural and Technical State University (NC A&T) started the Greensboro sit-ins at a "whites only" lunch counter on February 1, 1960.

The museum was founded in 1993 and officially opened its doors fifty years to the day after the sit-in movements in Greensboro NC.

Morning radio personality Dr. Michael Lynn broadcast in front of the closed store day and night to save the historic building.

County Commissioner Melvin "Skip" Alston and City Councilman Earl Jones proposed buying the site and turning it into a museum.

These included more than $1 million from the State of North Carolina, a contribution from the Bryan Foundation, more than $200,000 each from the City of Greensboro and Guilford County,[4] and $148,152 from the U.S. Department of Interior through the National Park Service Agency's Save America's Treasures program in 2005.

In 2013, the city agreed to a $1.5 million loan, with the condition that an amount equal to money raised "outside the normal course of business" by the museum from September 2013 to July 2015 would be forgiven.

[16] The 2013 Alston-Jones award was presented to Dr. Johnnnetta Betsch Cole, director of the Smithsonian Institution's National Museum of African Art.

For their courageous actions in the wake of the Feb. 1, 1960 sit-in protest, ICRCM gave Sit-In Participant Awards to Roslyn Cheagle of Lynchburg, Virginia; Raphael Glover of Charlotte, North Carolina; and Mary Lou Blakeney and Andrew Dennis McBride of High Point, North Carolina.

Tours begin in the lower level where visitors are introduced to the segregated society of the 1960s through video presentations and continues with a graphic "Hall of Shame" display of the violence against civil rights protesters of all colors throughout the United States.

Visitors are led into the main floor of the museum where the massive lunch counter, in the original 1960 L-shaped configuration, occupies nearly the whole width and half the length of the building.

Original signage from 1960 and dumbwaiters that delivered food from the upstairs kitchen are included, as is a reenactment of the sit-in on life-sized video screens.

Visitors are then led through a reproduction of the "Colored Entrance" at the Greensboro Rail Depot where the roles of the church, schools, politics, and courts in the civil rights movement are explored.

Artifacts include a pen used to sign the Voting Rights Act of 1965, the uniform of a Tuskegee Airman native to Greensboro, and a complete Ku Klux Klan robe and hood.