Following the release of the noise album Music to Scream To and the Christmas EP A Very Poppy Christmas in the second semester of 2020, Poppy revealed in an interview to the magazine Spin in December that she was working on her fourth studio album and other projects.

[4] On March 13, 2021, Poppy announced through her social media she would be performing a new song at the 63rd Annual Grammy Awards,[5] The following day, the track "Eat" was performed for the first time, but was not released as a single at the time.

[6] A month later, on April 6, it was announced that Poppy would debut a new song on NXT TakeOver: Stand & Deliver.

[7] A cover of Adam and the Ants' "Stand and Deliver" and an original song called "Say Cheese" were performed at the event.

[3] Revolver Magazine praised Eat (NXT Soundtrack) as "some of [Poppy's] best work yet", calling it "heavier" and "skronkier".