It premiered at the Sundance Film Festival on January 23, 2018, and is available exclusively on YouTube Premium.

The official Sundance Institute synopsis for the first episode states, "Join internet sensation Poppy as she enters the real world for the very first time and quickly realizes that fame and fortune come at a price, with secret societies, dangerous fanatics, and a very envious mannequin named Charlotte.

"[6] On December 4, 2017, director and writer of the series, Titanic Sinclair, officially announced the show on his Twitter account for the first time, describing it as "easily the most ambitious and exciting thing I’ve ever been a part of".

[11][12][13] Poppy has described the series as being "based on real experiences" and that the producers are "just telling what it’s like to be in Hollywood.

[21] The Verge's Adi Robertson said it didn't have the same hypnotic and ambiguous simplicity that many of the Poppy's videos do and that the episode was not "weird enough".