It was released by Sumerian Records on June 4, 2024, as the lead single from her sixth studio album Negative Spaces.

Following the release of her fifth studio album, Zig (2023), Poppy collaborated with the American bands Bad Omens and Knocked Loose on the two successful singles "V.A.N" and "Suffocate" respectively in 2024.

[4] The song was co-written by Stephan Harrison, the former member of the American rock band Fever 333, who previously collaborated with Poppy on her 2019 single "Scary Mask" from her second extended play, Choke, and was produced by Bring Me the Horizon's former member Jordan Fish.

[5][6] The song's visualizer was directed by Sam Cannon, and it has been compared by Hesher Keenan of MetalSucks to Alice in Wonderland due to the way Poppy was dressed, and the keyhole aesthetic.

It became her second song to enter the Mainstream Rock Airplay chart after "V.A.N", which peaked at number nine.