Eaton's catalogue

Eaton's actively sought out new subscribers, particularly in rural areas, by employing such tactics as offering gifts for the contact information of non-subscribers.

However, customers could place orders in French as of 1902, though they could not use the provided forms to do so.

[1] Early catalogues sold clothing almost exclusively, though operations gradually expanded to include such products as pharmaceuticals, books, furniture, china, farm tools, and whole pre-fabricated houses.

[1] The Eaton's catalogue has been featured in multiple works of Canadian literature, including The Hockey Sweater and Anne's House of Dreams.

[2][3] This "Canadian symbol" was used for such diverse purposes as shin pads, home insulation, and outhouse toilet paper.