He served as president of the family company for ten years.

Under his leadership, Eaton's continued its precipitous decline from its historic dominance in the Canadian retail market.

His Formula One career with British Racing Motors included 13 World Championship Grands Prix and one non-Championship race, debuting on 5 October 1969.

[1] He was inducted into the Canadian Motorsport Hall of Fame in 1994, and received an honorary doctor of laws degree from St Francis Xavier University at a special convocation in April 1996.

He attempted one NASCAR Grand National Series event in 1970 at Charlotte Motor Speedway but failed to qualify.