Eco-innovation

This includes a range of related ideas, from environmentally friendly technological advances to socially acceptable innovative paths towards sustainability.

[2] In a subsequent article in 1997, Peter James defined eco-innovation as "new products and processes which provide customer and business value but significantly decrease environmental impacts".

[3] Klaus Rennings[4] employs the term eco-innovation to describe three kinds of changes related to sustainable development: technological, social and institutional innovation.

Another position held (for example, by the organisation Eco Innovation) is that this definition should be complemented: eco-innovations should also bring greater social and cultural acceptance.

[7] The "Not In My Back Yard" (NIMBY) concept is often used to describe what at first seems to be a confusing intention-behavior gap between high levels of public support for eco-innovations and frequent non-engagement or even local hostility towards specific project proposals.