The eco-social market economy requires that the protection of the environment and social fairness are vital criteria for all economic activity.
The creation of higher social and environmental standards, especially in developing countries, is seen as a vital step towards world peace in the future.
[6] The idea of a global marshall plan, first brought forward by Al Gore in the 1990s, is a main part of eco-social thinking.
The idea of a Global Marshall Plan is based on two pillars: The funding of these development measures are a levy on financial transactions, a kerosene tax or special drawing rights with the IMF.
Among the prominent supporters of the initiative are Muhammad Yunus, Hans-Dietrich Genscher, Ernst Ulrich von Weizsäcker and Jane Goodall.