Both conservative and liberal groups use economic activism to boycott or outbid companies and organizations that do not agree with their particular political, religious, or social values.
Applying brand activism, businesses show concern for the communities they serve, and their economic, social, and environmental problems, which allows businesses to build sustainable and long-term relationships with the customers and prospects.
Kotler and Sarkar[clarification needed] defined the phenomenon as an attempt by firms to solve the global problems its future customers and employees care about.
Today, vegetarianism, veganism, and freeganism are all forms of consumer activism which boycott certain types of products.
Other examples of consumer activism include simple living, a minimalist lifestyle intended to reduce materialism and conspicuous consumption, and tax resistance, a form of direct action and civil disobedience in opposition to the government that is imposing the tax, to government policy, or as opposition to taxation in itself.