Winters is known for his book This Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You), published in 2022,[1] after building a following on YouTube and Instagram.

[17] In March 2019, Winters, along with 200 other activists of the animal rights campaign group Meat the Victims, stormed a pig farm in Laughterton, Lincolnshire and videotaped the happenings, which received national coverage.

[18] In 2019, he toured the United States and gave vegan lectures at Cornell, Harvard,[8] Brown, Columbia, Yale, and Rutgers Universities.

[20][21] In March 2020, Winters posted an image on his Instagram account stating that "COVID-19 started because we eat animals" and "would not exist if the world was vegan".

[22] The Guardian published an article by Laura Spinney on 28 March 2020 titled "Is factory farming to blame for coronavirus?"

[33][34] The events also took place in New York, Los Angeles, Miami and Bucharest[35] in what the activists described as "a consolidated global effort to make the vegan voice heard.

"[33] In 2019, the number of activists rose to tens of thousands, who marched in 42 cities around the world, including Cologne and Berlin in Germany.

[39] In 2017, Winters gathered anti-fur campaigners for protests including animal rights activists covering in fake blood, wearing costume, and bearing signs outside of 180 Strand.