Edward Henry Meyer (January 8, 1927 – April 11, 2023) was an American advertising executive who was CEO and chairman of Grey Global Group from 1970 until his retirement in 2006 following the firm's sale to WPP in 2005 for $1.5 billion.
Edward Meyer was born in New York City on January 8, 1927, and grew up on the Upper West Side of Manhattan.
"[2][1] In 1966, when Meyer was Executive Vice President overseeing the P&G account, Grey debuted the tagline "Choosy mothers choose Jif".
[2] The New York Times credited Meyer with building Grey into one of the biggest and most profitable advertising agencies in the industry.
[3] Due to his influential tenure at the firm, the New York Times and the Washington Post called Meyer "the Rupert Murdoch or Sumner Redstone of Madison Avenue".