He is a retired Dean's Professor of Motivation and Leadership at the Robert H. Smith School of Business at the University of Maryland, College Park.

As stated by the Association for Psychological Science, "Locke is the most published organizational psychologist in the history of the field.

In a winter 2010 interview with Imagineer magazine, he stated, "I don’t think PETA want all beings equal at all; I think they want man to suffer and die.

Intensity refers to the quantity of physical and mental resources needed to create or achieve the content.

The original model proposed by Locke consisted of five steps: Environmental Stimuli → Cognition → Evaluation → Intentions/ Goal Setting → Performance.

[10] This model is based on observations of success, such as of Walt Disney, Sam Walton, and Mary Kay.