It is a day of great joy and serves as a reminder to people of all faiths of the importance of peace, compassion, unity and charity..."[8] In 2007, Livingston insisted that "Eid celebrations in Trafalgar Square provide an opportunity for Muslims and non-Muslims to "unite and experience the cultural richness and diversity of Islam."

[11] It includes Qu'ran recitations, call to prayer, souks, bazaars, market stalls, poetry and music performances and celebrity guest appearances.

[3][4] The main stage features live folk music, rock bands, a children's choir, theatrical performances,[11] speeches, interactive workshops and video shows.

[19] There is exhibitions of art and culture including,[11] arts and crafts,[14] exhibitions and displays about Islam,[19] entertainers,[14] storytellers[20] calligraphy, henna, face painting,[14] stalls selling souvenirs,[11] plus a global food festival outlets serving cuisines from across the Islamic world including; Turkish, Egyptian, Indonesian, Lebanese and Moroccan,[1][5] Malaysian, South Asian, Arabic and more.

[22] It also brings together musicians and performers, from UK and abroad, both traditional and modern,[23] showcasing Nasheed artists singing in many languages, including Arabic, Turkish and English.